Ultra running is not just a sport—it’s a brutal, beautiful experiment in human endurance. Imagine pushing your body for 100 miles or more across deserts, mountains, or relentless trails, where every step brings waves of pain: blistered feet, aching joints, burning lungs, and that deep, gnawing fatigue that whispers (or screams) for you to…
This year we were very proud to support The Woodpecker Project, a mental heath charity, with an ambitious run from London Olympic Stadium, to Stade de France, Paris. This project was over one year in planning, with many recce trips, and hours spent planning and testing routes A team of 5 runners ran for…
Arianna Huffington once said that failure is merely a stepping stone to success. Thomas Edison found 10,000 ways to not make a light-bulb. In no small part, it’s why every athlete from Michael Jordan to Tom Daley have bounced back from setbacks. Yet, learning from failure is no mean feat. It requires guts, determination…